Holmes Insider · Edition 2 · August 2026

Imbalanced Negotiations

Sales and procurement sit on opposite sides of the same table. One side is far better armed. Here is what that imbalance costs, and why it is finally possible to close.

Ali Soomro · CEO and Co-Founder, Holmes AI · Former Director at Google · Former Senior Manager at McKinsey & Company · MPhil Economics, University of Cambridge

Independent researchPublic data + Holmes librariesAuditableNo vendor sponsorship
TL;DR. Companies pay sales managers and purchasing managers the same — then hire 7.6× as many of the former. Sell-side software is a $43.5B market against $10.1B for all of procurement. The result shows up in your contracts: identical work priced 2.4× apart, and one in three agreements that renews itself and lets the vendor set the price.

Ask any procurement leader what they need. Very few will say AI. Most will say time. A seat at the table before the vendor is selected, not three weeks before quarter end — not after everything is decided and their job is to get the signature and a discount.

Procurement gets measured on savings it does not have the people to find, and risk it does not have the capacity to solve. It gets held to terms it was not in the room to approve. Procurement is called when the leverage is gone.

Who sits across the table
The seller brings

A record of every meeting your company has ever had with them. A pricing desk that has quoted this shape of deal hundreds of times. Software that listened to the last call and marked which of your colleagues sounded keen. A manager who practiced the objections with them that morning.

You bring

The contract, if you can find it.

A spreadsheet.

This is not a fair game, and never has been. The reason is not ability — procurement professionals are among the finest commercial minds companies employ. The reason is that one side is treated as a profit center, the other as cost control.

Read the full paper

The full paper walks the six ways the imbalance shows up in your contracts — with the exact numbers from Holmes’s reference libraries — shows what runs on the seller’s screen during your call, prices the gap on a real $150,000 renewal, and lays out how AI closes it. Free for procurement professionals.